Traditional TV has started to lose its throne against the social media giants!

Social Media
Genel olarak bakıldığında Türkiye'de ve dünyada, medya yatırımları ve reklam harcamalarından aldığı pay ile zirvede olan geleneksel TV, Instagram, Facebook, Youtube, Snapchat vb. sosyal medya devleri karşısında tahtını kaybetmeye başladı.

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Power of Social Media Shuttered TV World

Media and TV World which losing the place its takes against the social medya, changed old consumer mind so people are taken position from consumer to producer. This situation has surfaced with the change which happened in brands media budget. Generally when you look at the situation traditional TV which is taken share by media investments and advertising spending, start to losing its crown against the giants of social media; Instagram, Facebook, Youtube, Snapchat etc in Turkey and over the world. Until today, all data was taken from companies own source. But first time thanks to Gemius Mobile Ratings data, we have one of the independent data source which we can compare power of social media giants and traditional TV.

Visited Audiences of e-commerce Sites Figures Increased %47 on November 11th

On November 11th, e-commerce campaigns affected digital adversitings splendid way. At these dates, on November 11th real time users traffic, increased 2 millions 713 thousand 927 which is that left behind amount of October 1.7 millions figures. Real time users traffic which it happened e-commerce sites on November 11th when it compared with the last Monday, it increased %24, and it increased compare with November first ten days to %47.

Trendyol Not Letting Down on Top

Campaigns days which announced in 9-10-11 November, shown increase at almost all e-commerce traffic. Trendyol who Turkey’s leading e-commerce site, not letting down the place it has taken during all weekend by increasing real time users the most.

21 November 2019 Thursday tarihinde yayınlandı.



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