Ozon, one of the largest e-commerce platforms in Russia, offers brands the opportunity to reach millions of new customers.
As Digital Exchange, we are an official partner of Ozon and we help brands position themselves strongly in this powerful market.
Ozon is a multi-category digital marketplace with over 60 million active customers.
Thanks to Ozon’s extensive logistics, financial, and technological infrastructure, brands can reach consumers across Russia at scale.
This robust ecosystem enables businesses to increase their sales volume and expand into new markets.
Marketplace for Millions
60.5 million
active customers
370M
consumer products listed
60M
daily orders processed
A Platform for Growth
600 bin
businesses
8 out of 10
partners are SMEs
90%
of marketplace GMV is generated by entrepreneurs
Nationwide Logistics Network
3.7 million m²
warehouse space
200+
logistics facilities
75,000
pickup points
IT Expertise
IT Expertise
78 million
monthly users of Ozon digital services
7,000+
microservices developed for customers, sellers, and logistics
7,000+
in-house IT specialists developing Ozon hardware and software
More than just a marketplace
More than just a marketplace
Advertising Inventory
Product Promotion
Simple and effective tools in your personal account to promote your products on Ozon.
Pay-Per-Click
Choose placements and promote products in search results and recommendations.
Premium Placement
Display your product card in the top results (positions 1 to 4) and choose where it appears: Homepage or Search.
Order Payment Promotion
With this tool, you can boost your visibility through Pay-Per-Click and Premium Placement models.
Display Advertising
Media advertising formats that allow you to place your own ads directly through your personal account.
Banners
Static image banners with text used to promote products and brands on the website homepage, search results, and category pages.
Video Banners
Video blocks (with or without sound) placed on the website and app homepage, optionally containing information about a product or promotion.
Promotional Banners
Static image blocks featured in the homepage recommendation feed to showcase your products, brand, or promotional offers.
Review Management
Tools to manage and optimize your reviews on Ozon.
Reviews for Points
This tool helps collect reviews more quickly: users see a badge showing how many points they will earn for leaving a product review.
Pinned Review
Allows you to pin a selected helpful review to the product card for higher visibility.
Special Pages
Simple and effective tools in your personal account to promote your products on Ozon.
Brand Zone
All of your brand’s products displayed on a single page, designed in line with your visual identity.
Custom Projects
A specially designed landing page with interactive features for your customers.
Promotion Through Bloggers
An opportunity to promote products outside the platform, attract new audiences, and increase brand awareness.
External Promotion
A tool for promoting products on VKontakte using bloggers.
Digital Marketing
Tools to attract new customers to Ozon from external platforms.
Product Advertising on VK
Driving external traffic from VK group social networks.
Banner and Video Advertising on VK
Driving external traffic from VK group social networks using visual formats.
VK Advertising Packages
Integrated commercial packages that include multiple digital marketing tools.
Short Videos (OLV Packages)
Advertising in films, TV shows, recorded broadcasts, and live TV channels when viewed online.
Direct Marketing
Formats that allow you to attract new customers and retain existing ones through personalized communication.
Email Newsletters & Push Notifications
Email Newsletters & Push Notifications
Engage new audiences and strengthen loyalty through updates on news and promotions.
Personal Account Notifications
Inform buyers about news and promotions directly in their personal account.
TV Advertising
A chance to promote a product or campaign to the widest possible audience.
TV Packages
A 10-second ad on a national TV channel plus a banner or product placement on Ozon’s homepage.
Seasonal TV Packages
A 15-second ad on a federal TV channel plus a banner or product placement on the Big Season campaign page.
Outdoor Advertising
Formats that reinforce other promotional activities for audiences in Moscow and St. Petersburg.
Digital Billboard Advertising
Billboard placements throughout Moscow and St. Petersburg.
Metro Advertising
Screen placements inside Moscow metro cars.
Analytics
Analytical reports that provide deep insights into your target audience and product category to support informed business decisions.
Marketing Analytics
Expanded data on sales performance, target audience behavior, and product categories.
Design Services
Ozon designers assist with banner design for advertising campaigns.
Creative Design Services
Creative concept development and banner creation.
Why should you advertise on Ozon?
Increases Revenue
Your customers see your products in the right place at the right time, which leads to more frequent purchases and higher sales.
Boosts Brand Awareness
We know who buys what — and we help you deliver your brand to the right audience, in the most effective way.
Attracts Audience Interest
You can promote your campaigns or showcase new products using ready-made, high-impact formats.
Builds Customer Loyalty
Collecting feedback and even communicating directly with customers becomes easier, helping you strengthen long-term relationships.
Start with OZON Now!
Starting to Sell on Ozon with Digital Exchange is Easier Than Ever.
Join Ozon’s powerful ecosystem with Digital Exchange.
Let’s take your brand to millions of new customers.
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