For small businesses just starting out, you don't need to set up and then transform your business processes. Your advantage here is to prepare your company for the future from the moment you open it. Thinking, planning and building digitally makes you and your company agile, flexible and always ready to grow.
When embarking on digital transformation, many companies get confused as to whether they are really doing the right things. You can continue reading for the answers.
Digital Transformation Begins and Ends with the Customer
Before we look at how and what will transform your business, it's worth answering a fundamental question: How did we transition from taking notes with paper and pencil to world-changing businesses built on digital technologies?
Digitization is the Transition from Analog to Digital
Before technology developed, businesses kept records on paper. Business data, whether handwritten in notebooks or written on documents, was analog. If you wanted to gather or share information, it was dealing with papers and physical documents such as binders, xeroxes and faxes.
With the development of technology, computers replaced paper and pens, and most businesses began to convert their information into digital files. This phenomenon is called digitization.
“Digitalization” is Using Digital Data to Simplify the Way You Work
The process of using digitized information to make established working methods simpler and more efficient is called digitization. Note the word in this definition: Digitization is not about changing the way you do business or creating new types of business. It's about getting on, but it's faster and better now that your data is instantly accessible and not stuck in a filing cabinet in a dusty archive.
For example, consider customer service in retail, field operations, or a call center. Digitization has changed service forever by enabling easy and fast retrieval of customer records via computer. The core methodology of customer service has not changed, but the process of starting an inquiry, searching for relevant data and presenting a solution has become much more efficient when searching paper notebooks, with a few keystrokes on a computer screen or mobile phone. As technology developed, people started to produce ideas not only to do their jobs faster, but also to use this technology efficiently in business life.
Digital Transformation Adds Value to Your Communication with Your Customers
Digital transformation is changing the way business is done and in some cases creating entirely new classes of business. With digital transformation, companies are taking a step back and rethinking everything they do, from internal systems to customer interactions, both online and in person. “Can we change our processes to provide a better customer experience with better decision making, game-changing efficiencies or more personalization?” They ask big questions like.
Digitization is now fully embedded in our lives and businesses of all types are looking for smart and effective ways to leverage technology.
Netflix is a great example. It started out as a mail-order service and completely shattered the future of real-time video rentals. Then digital innovations made large-scale video streaming possible. Today, Netflix simultaneously takes on the role of traditional broadcast and cable television networks and production studios by offering a growing library of on-demand content at ultra-competitive prices.
Digitization has given Netflix not only the ability to stream video content directly to customers, but also gain unprecedented insight into their viewing habits and preferences. It uses this data to inform everything from the design of the user experience to the development of shows and movies that debut at in-house studios. That's what digital transformation in action is: leveraging existing technologies to inform how a business is running.
Adapt Your Business to Digital Transformation
Digital transformation has reshaped companies' approach to customer service. In the past, companies expected customers to find themselves, either in person or in 800s. But the rise of social media has changed service, just as it has changed advertising, marketing, and even sales and customer service. Digitally oriented companies are embracing social media as a chance to expand their service offerings by meeting with customers on their preferred platforms.
12 August 2021 Thursday tarihinde yayınlandı.
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