What do your customers think of your brand? Talk about your brand in real-time to understand customer perception, detect changes in sensitivity, and measure brand visibility.
Tracking brand health
Be the first one to know when people are talking about your company. Find out how your brands, products, and logos are shared across millions of online resources. Do deep multi-year research to find new strategic insights.
Analyze key trends in your business
Get the industry knowledge you need by watching key publications, regions, and influencers. Identify opportunities and challenges that arise even if your brand is not directly mentioned.
Optimize your brand messaging
Make sure your brand is aligned with changing consumer perceptions and trends. Measure the impact of your marketing strategies to determine what is working and what is not.