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TikTok is a short video-based social media platform. TikTok, a highly effective platform where you can express your brand awareness, is also a popular platform for influencer marketing and brand social media marketing.
While TikTok shares many similarities with popular platforms like Twitter and Instagram, it should not be confused with your average social media network. Unlike other platforms, it uses a unique discovery algorithm that gives every video a chance to go viral, regardless of how popular the creator is.
This allows for rapid scaling of the social media presence, rapid growth and virtually unlimited marketing experiments.
TikTok uses an algorithm to determine what is served to its users. The discovery algorithm works mysteriously to give every video a chance to go viral.
Essential Elements for Your TikTok Marketing Campaign:
Define your target audience
We know that Tiktok is a popular platform for generation Z consumers. However, users of this platform are not limited to a single audience, and Gen Z is too large to be described as a "defined audience".
Certain factors are important to your TikTok account management;
Where does your target audience physically live? Even just knowing the country can help. But if you're a local business or just want to serve a specific area, you should isolate those locations.
What is the age range of your target audience? Knowing the age range of your target audience will benefit you while producing content.
Areas of interest
What are your target audience's interests (for example, cooking, hip-hop dancing, yoga), hobbies, passions? These help with potential content ideas and audience targeting.
Career / industry
What industry does your target audience work in and what job titles do they have? Again, depending on your brand, this topic will be beneficial for you while producing content.