How Brands Invest in Video Marketing

Marketing is a dynamic that we encounter in almost every field of life. There are many types, types, and forms of marketing. The tools and methods used in marketing are just as important. Video marketing is one of these methods, and it is quite common and also an effective method.

So what do marketers think about this, how much budget is allocated to video marketing, and how brands are investing in video marketing, let's take a look.

All global marketers know well that video marketing stands out as the best content marketing method from the perspective of brands. A survey found that 31% of marketers dedicate between 21% and 40% of their marketing budget to videos.

Another 30% spend between 41% and 60% of their total budget on video marketing.

Where is the Budget Spent Most on Video Marketing?

It has been determined that the most costly part of the video creation process is the “production” phase. Production, which is the most important dynamic in the production phase, covers the light and sound arrangement during the shooting, in front of the camera, and similar processes. The supply and operation of this equipment cover approximately 24% of the budget.

Stages such as creating a flow before the production of video content, editing, and publishing after production also require a cost.

As a result of the survey, nearly 90% of marketers say they spend close to 50 thousand dollars while creating a marketing video.

Video Marketing Techniques

• In the video marketing process, 69% of video marketers use their own equipment, and 10% rent it. 21% do both. While it is less costly to do this in-house while creating video content, doing it with the support of an outside agency provides much more qualified and professional results. Since many brands think like this, they help to provide a return on investment by preparing videos with an external agency.
• One of the elements that perform the magic touch while producing video content is the lighting in the video. No matter how interesting your theme is, and how good your camera and shooting techniques are if you do not provide the right lighting, your video will not reach the desired audience and the number of clicks. With lighting, you give the video extra meaning and spirit.

In addition, the sound quality, camera and shooting quality, lens and other accessories in the video are also important in terms of video quality.

• Creating content from scratch will cause you to waste time if your time is limited. For this, you will save time by planning a quick content with original fiction, and create a compilation by bringing together popular content by using content banks.
• Adobe, which is often used when editing video, comes to mind first. Although Adobe is software used in professional productions, its complex structure, and high cost create a disadvantage. You will also have free video editing software if you have an Apple device. Although its features are limited, it is equipped to work as a simple mechanism.
• Based on the fact that e-commerce and online shopping have taken over life in a positive way, brands need to introduce changes that will update themselves day by day to reach potential customers and attract their attention. The results show that online video is a highly effective dynamic in the eyes of consumers, no matter where they are in the world. Research shows that 70% of viewers buy a brand's products just because they saw it on YouTube. This means that the number of advertisers reaching results through the video channel is increasing daily.

As you can see, video marketing is an extremely important element in the content creation process and allows you to reach your goal and increase sales.