How to Create Alerts for Digital Ad Performance Tracking?

If you are a brand that does business in a digital environment, the digital ads you provide are one of the most important steps that will improve your site performance. If you are setting a budget and advertising, you should also monitor your advertising performances regularly, because despite the budget you have allocated, you may not get the desired benefit from the ads you provide.

There are various digital ad performance tracking alerts to measure the benefit you receive through these ads after you start advertising. These alerts can be set using options that you may encounter in Google Analytics, Google Ads, Facebook, or similar environments.

Using a professional analysis tool can be very useful for you to analyze the return and expense you get from your digital ads. Every brand that advertises has a return that it wants to get from the ad. The analysis of digital ads shows you how much you can achieve the return you are aiming for compared to the budget you have allocated.

Let's assume that you have allocated a certain budget for the purpose of digital advertising and that you are advertising. You have set certain goals in line with your ads and you are waiting for these goals to be realized. So, how to create alerts for digital ad performance tracking? How can you receive an e-mail alert if your goals are realized?

Google Ads

If you are using Google Ads, you can set your alerts to be campaign, ad group, or keyword-driven. The most commonly used keyword-level digital ad performance tracking alert is set to:

-Click on the “Edit” and “Create automatic rule” buttons by clicking on the keyword you want to receive an alert for.

-Select “Send email” as the rule type.

-Finally, set the conditions under which the ad you provide should show you an alert. The conditions here may depend on the recycling rate, as well as on the cost that you are targeting.

Facebook Ads

Facebook is also an important social media in the field of digital advertising. To set the conditions under which you want to receive alerts on Facebook ads, take turns:

-Select the ad sets, campaigns for which you want to receive alerts and go to the “Rules” tab in the top menu. Then click on the ”Create new rule" option.

-When it comes to selecting actions, check the “Show notification only” option by clicking on the window.

-Finally, select the options that suit you from the many metrics such as total spending, frequency, results, and so on created by Facebook.

-In the Condition section, you must specify a condition that matches the metric you have selected.

-In the period of date section, you can specify which dates the warning rule you set will apply to.

Google Analytics

Google Analytics alert is a very advantageous tool to use on platforms that cannot be set up. When you want to set up alerts for digital ad performance tracking via this tool:

-Click on the “Administrator” option located at the bottom left.

-You can create a “New alert” in the special alerts section.

-Finally, you can adjust your ad alert by selecting options that match your ad goals from the wide range of terms and conditions offered by Google Analytics.