Today, the purchasing behavior, or in other words, the buyer's decision-making process varies considerably. Most of the time, customers increase their knowledge by doing pre-purchase research and the purchase is shaped in this way. For this reason, the correct creation of the SEO strategy is of great importance in order to influence the purchase. Otherwise, your website's chances of success are very low. We see that customers do not like marketing and do research to reach real information. If we can meet this need in content marketing, it is possible to influence shopping behavior.
It will be helpful to follow these steps to create your SEO Strategy.
STEP 1- Determine Your Target Audience
Determining the audience will be of primary importance during the content creation phase.
To determine this, you will need the following demographic data:
* gender
* age
* income level
* education
You should also have knowledge of your audience's interests. It is possible to access this information via Google Analytics or Facebook Audience Insight.
2-Get Feedback from Your Customers
What do your customers think about the content or what are their needs? How content will suit their needs. By getting the answers to these questions, you can create the persona of your buyers, that is, your customers.
3-Create Your Customer's Persona
The country and city of your customer, education level, age, education level, gender, income level, participation status, likes and interests play a role in determining what content you will prepare.
STEP 2 - Analyze Your Page
You can analyze the performance of pages containing videos, images, blog content on your current site with Google Analytics. You should check your content's keywords and backlink returns.
STEP 3- Prepare Both Pillar and Cluster Contents
Although the Google algorithm has changed, the impact of pillar contents in which a subject is included in all aspects and subject clusters, that is, cluster contents, where the subjects are examined in detail, continues. Pillar content makes your page easy to find. Having both pillar and cluster content makes you advantageous in the Google algorithm.
STEP 4- Derive Keywords
Keywords are perhaps one of the most important parts of an SEO strategy. You should research and derive keywords related to your content and integrate the keywords into your page. It will also be useful to do this search on your competitors' pages.
STAGE 5- Optimization
After determining the keywords, you can apply it to your page and content, and you can gain an advantage in ranking in search engines.
Also, include keyword usage and phrases that best express the subject in your meta descriptions and H1, H2 titles. Develop and implement ideas to improve content quality. The fact that your content is long and of high quality is also one of the features that gives you an advantage.
It is important to optimize for mobile so that your content and titles have the same effect on mobile devices.
STEP 6- Stand out on Google Snippets
One of the ways to increase your website traffic is snippets, also called SERP views, which summarize what the page is talking about in Google searches. The probability of being clicked is high, it increases your site traffic.
STEP 7- Keep Your Content Up-to-Date
By reviewing and updating your content from time to time, you can ensure the continuation of the effectiveness of your content.
20 June 2021 Sunday tarihinde yayınlandı.
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