Two Important Elements in Digital Marketing; SEO and SEM Work

Digital marketing continues to become one of the most important areas in our era. With the continuous development of online platforms and the increase in the level of users globally, digital marketing, which has become much more important than traditional media and marketing, has become the most important marketing arm of brands.

Brands that want to show themselves on digital platforms and compete to grow their target audience compete in SEO and SEM work, which are the two most preferred elements of digital marketing. SEO work, which means making websites compatible with search engines, and SEM work, which means managing marketing activities in search engines, are of great importance for brands. In this content, we will give you information about what the terms SEO and SEM are, why they are used and what advantages they can provide you.

What is SEO Work?

In short, SEO work is the optimization of the website with all the details according to the current criteria of search engines. This work includes the contents, images, technical details, links, reference links and all remaining details on the website. Matching these details to the search engine allows the website to rank better and increase the profit of the brand.

What is SEM Work?

SEM, as a term, means "Search Engine Marketing". It is the promotion of brands with advertisements on search engines and trying to increase their market share by being in the foreground. For example, when you want to buy a service or product, sponsored sites that you come across while doing research on Google can be given as an example. Advertising planning is done and the target audience is reached thanks to services such as Google Ads.

What are the Differences of SEO and SEM?

You will need to choose the right method in order to save time in digital marketing and increase your brand by conducting effective work. In order to choose between SEO and SEM, you need to know the advantages of these two work and decide which one you should use more intensively in line with your missions. SEO and SEM work differ in terms of duration of effect, continuity, cost, target audience and rules.

Effect Duration

As soon as the ads you create in SEM work are approved by the service you use, you will take your place among the first results on the search engine pages. However, SEO work is long-term and do not have a direct effect. If you do a successful SEO work after a long time, you can take place in the first page results.

Continuity

Although SEO work seem to be disadvantageous in terms of impact time, your earnings can be protected by keeping your rankings for longer periods of time and providing natural traffic continuously. SEM work is for short-term gain, you need to constantly update your campaigns.

Cost

Both SEO and SEM work are carried out within the framework of certain costs. However, after a natural traffic is captured with SEO, there is no cost per visitor. On the other hand, in SEM work cost-per-click constantly arises.

Rules

In SEO work, the rules of search engines must be followed and constantly optimized. In SEM work, the advertising rules are generally specific and the variability rate is low.

Target Audience

It is very difficult for you to work for a specific target audience in SEO work. You may be limited to your keywords and tags. In SEM work, you can make many adjustments such as location, target audience and so on.